Home bakers beat the recession
Published: 01 October 2010
Britain is in the midst of a home baking surge according to a recent report published by Mintel.
The survey of 2000 adults revealed that 28% of adults bake their favourite childhood treats, including Victoria sponge and cupcakes at least once a week with 52% of home cooks using the internet to gather inspiration. It’s thought that not only is the increased need to save money in the economic downturn a factor, but there also seems to be a trend towards nostalgia with many people turning to mum’s old school recipes.
Why not join in this trend and try our recipe for best ever apple pie. It really will be the best you have tried!
