Get in shape with vitality!

Published: 1 August 2005

As the summer draws on, so does the pressure to look good. Getting in shape is now easy with VITALITY EATING SYSTEM; created by the experts and endorsed by the gorgeous TV stars, Cat Deeley and Lorraine Kelly.

The eating plan, which advocates a low fat balanced diet provides a healthy alternative to yo-yo and fad dieting which can have short and long term effects on both your physical and mental states.

As Lorraine Kelly commented:  "You can't rely on faddy diets, quick fixes and yo-yo dieting to control your weight.  Believe me I have tried them all, only to end up putting weight back on.  Eating a nutritionally balanced low fat diet, containing starchy carbohydrates, like bread, pasta and cereals, rich in fruit and vegetables and coupled with exercise - is the only way to keep in shape."

The VITALITY EATING SYSTEM, 7-day eating plan which enables realistic and sustainable weight loss has two new 7 day eating plans covering weight loss and weight maintenance.

The new low fat menu includes delicious everyday meals like pan-fried cod with Sicilian style broccoli, spinach and lemon risotto and mouth watering tuna with mango and black bean salsa. Bursting with flavour and fresh seasonal ingredients, the new summer menu plans are simple to cook and are low in fat so that you can enjoy the rest of the summer without piling on the pounds.

Fiona Hunter, top nutritionist and health writer who created the plan, said: "The Vitality Eating System provides a healthy long-term option to faddy 'quick fix' diets and is based upon effective proven strategies for tackling weight loss. Focusing on regular activity and balanced eating is the key to losing weight and keeping it off. This 7-day eating plan is flexible and practical and the weight loss is achievable and realistic".

The VITALITY EATING SYSTEM is an eating plan for life as it is low in fat and based on a healthy balanced diet. Easy to follow and flexible, the plan will prevent you from missing out on important nutrients. Weight loss will be slow and steady but research demonstrates that consumers are more likely to keep the weight off! The new eating plans can be downloaded from the Flour Advisory Bureau website. (www.fabflour.co.uk).
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Notes to editors

1. Most 'diets' provide a quick fix and restrict total energy intake so resulting weight loss is rapid. 'Diets' tend reduce energy intake by either eliminating a food group or by simply providing too few calories. As a result they can rarely be maintained for any length of time. Consumers can end up falling into the vicious cycle of 'yo-yo' dieting in which they lose and gain weight rapidly.  In order to keep weight off it is recommended that you lose no more than around 2Ibs per week.